The iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile is now the star of 5 short films of some of the most visionary creatives in the world today: Jefferson Hack (Editor in Chief of Dazed & Confused and AnOther Magazine), Chris Sweeney (Film Director for NOWNESS), Olivier Zahm (Editor in Chief of Purple Fashion magazine), Franca Sozzani (Editor in Chief of Vogue Italy), and Alexi Tan (Film Director) to produce short films with FIAT 500 by Gucci as the inspiration.
The films, screened for the first time at the Independent Ideas headquarters in Milan during a special event for a select audience in the presence of Lapo Elkann, are now available for full view on 500bygucci.com/shortvideos website.
Fashion to watch, fashion to ride that is within everyone’s price range because maybe you can not afford the Fiat 500 by Gucci but for sure you are able to drive your own Bici 500 designed by Centro Stile Fiat – Officina 83 Style & Compagnia Ducale, leader in the design, manufacturing and distribution of Italian high fashion luxury bicycles.
It is said that bicycles are for summer… well, it is summer, what are you waiting for?
By Emilio M. Pardo