Masai beads in swimming suits, horns and African jewels in Kaftans, the stripy huts of Norfolk beach in mini skirts or the lovely ukelele detail in shirts neck collected from picture postcards from around the world inspire the prints in the Swash Spring Summer collection 2012.
The London based creative designers Sarah Swash and Toshio Yamanaka are the brand´s Alma Mater. Both Central Saint Martins graduates invite you on a dream world tour with their dog, Candy -the brand´s primma donna- present in most of the prints, as your friendly companion.
“Across the Seven Seas” is the name of a collection where some fantastical series of artworks emerge, graced with the names “Honolulu”, “Côte d’Azur”, or “Orient Express”. Luxury scarves in crepe de chine or double chiffon, high quality beach towels, bags in printed leather or canvas and even amazing iPhone cases providing a taste of the summer, lying down on a sun lounger on a Hawaiian paradise beach, a relaxed peek inside the Polynesia.
The Swash studio is located in east London. There, the Swash staff looks after every production detail, always choosing the best materials for each garments. Every step is important in order to achieve the best high quality results the brand is known for.
Reknown fashion stylist Sebastian Kaufmann and photographer Billy Ballard work together in the photobook to create a personal and unique universe which will catch you faster than a summer love.
If you want to know more about Swash London visit the website for the latest news on their website.
Patricia Sáinz Martín
